| ORECmailsm |
| > VIEW ALL POSTCARDS < |
Custom Demographic Practice Promotion (CDPP) is database driven marketing through direct mail that enables orthodontists to target highly qualified households, with the actual presence of children of specific ages, in close proximity to their office(s). Every OREC CDPP program is done on an exclusive basis and is customized to client objectives and strategies.
A Demographic Analysis is the starting point for all CDPP Programs. This is a report that utilizes client criteria such as geography, household income and the actual presence of children in the household to provide a snapshot of all pertinent information in the market area. Mapping and drivetime analysis are also included. Once finalized the Demographic Analysis becomes the basis for the client database and mailing list. To get started fill out the Demographic Information Form.
It is suggested that merely defending your market area from intrusion by a database wise competitor is a good reason to learn about the power of targeted direct mail.
OREC offers a choice of Personalized and Customized postcards at no additional cost.
|
Personalized Postcards
|
Personalized postcards can add the recipient's surname to the tagline
on the front of the card and/or to the coupon on the back of the card in
addition to name and address. If your mailing consists of 5000 color post
cards every card we print is unique. The goal of personalization is to do
the best job of gaining your prospects attention. Increased attention leads
to an increase in response and an increase in patient revenue.
"For some time now our office has been using high quality, extremely
professional direct mail pieces designed by OREC for educating the general public
about the benefits of orthodontics in general, and the benefits of receiving care
in our office. I was initially concerned about us getting a reputation of being
"advertising" orthodontists. These fears have turned out to be unfounded as patients,
referrals, and the general public have all been very complimentary about them.
"I was also concerned about cost effectiveness or return on investment. I am happy
to state that the direct mail pieces are the third most common reason given for
seeking care at our office after dental referral and existing patient recommendations.
I would add that there seems to be an added effect that we have experienced over time.
It seems that the repetition of our message (we do four mailings per year) has created
a momentum that increases the number of new patients who call us each month from
this source. I would highly recommend that any doctor seeking new sources of patient
starts consider the OREC direct mail program."
Dr. Terry Sellke
Grayslake, Illinois
|
Customized Postcards
|
Customized postcards can include your own photo(s) on the front of the card.
Customization also includes card front and back side graphic layout with names,
addresses, phone numbers, websites, logos, maps, copy and coupons. All post cards
printed are the same except for the recipient name and address.
"We have averaged 18 new patient starts and 20 observation/pending patients per
mailing since we began the OREC CDPP Targeted Direct Mail Program in August of 2002.
OREC has worked closely with us in developing post card copy and a database that is
aligned with our practice philosophy and objectives. We are extremely pleased with
the results."
Dr. Henry S. Zaytoun, Jr.
Raleigh, North Carolina
Read more of what our clients say.
|
|
Pricing includes Post Card with all or any of the following: Graphic Design, client’s logo, headline and custom message, short
biographical sketch, address, phone number, map to office, etc. Also includes printing of database names and addresses,
application of Presort Standard Mail indicia to post cards, postage, sorting, bundling and delivery to the U.S. Post
Office.
|
> VIEW ALL POSTCARDS <
Call 800-624-5517
To discuss Direct Mail Options and Pricing
|
|
